Consumer preferences and behaviours are evolving faster than ever. We’re witnessing a dramatic change in how shoppers use the internet. For years, people have used our apps to buy and sell things, from the early days of posting a photo of a bicycle with the caption “for sale,” to selling a coffee table on Marketplace. But now, people are discovering new products and shopping styles from their favourite brands and creators across our platforms. Today’s modern-day customers want proactive service, personalized interactions, and connected experiences across digital channels.
In the past, people have traditionally gone online to find things they knew they wanted. However, if the pandemic
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