Discussions around menopause are increasing with far more exposure given to the topic in mainstream media. It’s incredibly positive to see a natural stage of life finally being normalised, and brands are crucial in developing the conversation. Worldwide, one billion women are estimated to be experiencing menopause by 2025. While there are lots of statistics emerging from Europe and the US, we do not have specific figures yet that show the number of women going through menopause in the UAE. What we do know though is that Dubai’s female population aged between 35-64 has grown from 91,273 in 2005 to 362,472 in 2021. This represents a significant rise in menopausal women looking for education,
Taking a responsible approach to menopause marketing
It’s not easy for brands to navigate the segment and hit the right mark, writes Sharon James, UAE Menopause Coach and Corporate Educator
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