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Campaign Breakfast Briefing: Digital ads, AI, search trends dominate discussions

‘‘Saudi youth are exploring new avenues of self-expression”

Is linear TV on its way out?

Enriching lives through food

Publicis Groupe appoints Elie Milan as CPO for Publicis Media

Breaking the Ramadan mould – by Zenith’s Dima Zaytoun

Zenith wins Swarovski’s global media pitch

Zenith releases regional adspend predictions

Demand for new smartphones and 5G to fuel 4.5 per cent annual growth in telecoms adspend to 2023

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THE WORK

STC shifts narrative around the Saudi lost generation

Featured Media The Work VideoNov 15, 2024

Nissan Patrol campaign makes a callback to its heritage

Advertising Creative Featured Marketing The WorkNov 13, 2024

Shantelle Nagarajan

‘Zero-cost’ campaign boosts tourism to Comoros

Advertising Featured News The WorkNov 11, 2024

Shantelle Nagarajan

Bayut showcases real estate agents with TruBroker campaign

Digital Digital Featured The WorkNov 11, 2024

Squatwolf kicks off Dubai store with squat challenges and activations

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