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Rana Zeidan, Regional Business Director, Wavemaker MENA

Women in advertising: DE&I is ‘not a one-time act’

Chupa Chups

Chupa Chups takes MOE store to custom Roblox gaming ‘paradise’

AR VR AI Creative marketing advertising

Beyond talk, creative experts reveal whether AR, VR, AI are ‘really a thing’

Atomic Digital, Vichy and Wavemaker unite to redefine beauty tech and skincare

Wavemaker to shape media for L’Oréal across MENA

AI world of lollipops with Chupa Chups

Not another influencer engagement article – by Wavemaker’s Moaviya Zahid

Seven Emerging Trends in the Privacy-First Era

Is personalisation the answer to enhanced customer experiences in the evolving digital landscape?

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THE WORK

STC shifts narrative around the Saudi lost generation

Featured Media The Work VideoNov 15, 2024

Nissan Patrol campaign makes a callback to its heritage

Advertising Creative Featured Marketing The WorkNov 13, 2024

Shantelle Nagarajan

‘Zero-cost’ campaign boosts tourism to Comoros

Advertising Featured News The WorkNov 11, 2024

Shantelle Nagarajan

Bayut showcases real estate agents with TruBroker campaign

Digital Digital Featured The WorkNov 11, 2024

Squatwolf kicks off Dubai store with squat challenges and activations

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