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Lara Traboulsi, Regional Lead of Creative Strategy, Snap Inc. talks about Saudi National Day

Podcast: Lara Traboulsi on how Snap is ‘supercharging’ Saudi National Day

Antoine Challita, Head of UAE Market, Snap Inc. MENA on Saudi National Day

How Saudi National Day became a month-long celebration

Ghassan Kassabji, CEO - Dubai and Chief Growth Officer - MENA, Impact BBDO on GEO

Why marketers must now add GEO to the equation

Abushamaa shares how AI Overviews and zero-click search are reshaping MENA SEO, with strategies for brands and publishers to adapt.

AI overviews have changed search; here’s how MENA brands can stay relevant

Nabd

Nabd offers critical consumer insights with Arabic e-commerce listings launch

Deepak Mankani, Head of Search Experience at dentsu MENA

Dentsu MENA partners with VWO to elevate digital experience capabilities

David Do Rosario, Head of Digital, Havas Middle East Google ChatGPT

Google vs ChatGPT: ‘One era ends, another begins’?

Stewart Smith, Managing Director - MEA, Sojern talks about curation.

Long live curation … the answer to capturing holiday travel revenue?

Campaign Breakfast Briefing: Digital ads, AI, search trends dominate discussions

THE WORK

Heinz Ketchup

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

Indian Motorcycle

Advertising Creative Featured Marketing The WorkNov 28, 2025

Shantelle Nagarajan

Indian Motorcycle KSA, Al Jazirah Vehicles teach bikers a new language for prostate cancer awareness

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