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- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
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- News
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Philippe Berthelot, Managing Director, Magnitude Creative talks about veterans leaving network agencies to join indies

The indie era: why big network agency veterans are breaking away

Ahmed El-Gamal, Executive Director - Marketing

Podcast: El Gamal on going beyond trends, transactions, performance and promotion

Claire Lawson, Managing Director, Impact Porter Novelli - IPN - on client experiences and PR

Why PR agencies need better CX – client experience – as a competitive edge

Discussing the need for partnerships beyond transactions

THE WORK

F-PACE

Home of Performance creates bespoke identity for final F-PACE launch

Property Finder FIFA

Advertising Creative Featured Marketing The WorkJun 10, 2026

Shantelle Nagarajan

Property Finder says ‘the world comes home’ in FIFA World Cup 2026 brand film

Henkel founder Fritz Henkel

Advertising Creative Digital Featured Marketing Media Social The Work VideoJun 10, 2026

Henkel reveals 150th anniversary campaign led by AI video of its founder Fritz Henkel

Darb El Asateer

Advertising Commercials Creative Digital Featured Marketing Media Social The Work VideoJun 9, 2026

Umniah by Beyon’s ‘Darb El Asateer’ revives voice of a Jordanian legend ahead of FIFA World Cup

Campaign Middle East highlights luxury work that has tapped into cinematic storytelling, cultural nuance, AI visuals and celebrity influence.

Featured Marketing The WorkJun 9, 2026

A round-up of all the luxury work picks

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