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The MoU was signed by Faisal AlEisawi, Regional Managing Director of Digitect (right), and Jason Foo, CEO of BBD Perfect Storm (left).

Digitect, BBD Perfect Storm ink strategic MoU to drive cross-market collaboration

Mohamed Al Ayed, CEO - TRACCS and Arne Mosselman, CEO - Ainigma

TRACCS, Ainigma partner to accelerate Gen AI adoption across the Middle East

From left, Waleed Al Ahmed, General Manager of Corporate Communications at flynas; Ahmed Al Sahhaf, CEO of MBC Media Solutions; Ian Fairservice, Chairman of the Athar Festival, and Managing Partner and Editor-in-Chief of Motivate Media Group; and Mohamed Al Ayed, Vice Chairman of the Athar Festival and CEO of TRACCS.

Athar Festival 2025 unveils boldest agenda to date for Saudi Arabia’s creative landscape

Athar TVC

Athar Festival TVC reveals why the region’s creatives are out of office

From left, Enir Williams, Group Managing Director at Four Agency Worldwide; Ian Fairservice, Chairman, Athar Festival and Managing Partner and Group Editor-in-Chief, Motivate Media Group; Jane Asscher, CEO, 23red and VP, frog UK, part of Capgemini Invent; Mark Wilson, Executive Producer, Chrome Productions; Mohamed Al Ayed, Vice Chairman, Athar Festival and CEO, TRACCS; Jason Foo, CEO, BBD Perfect Storm; Nik Windsor, Director, Bandstand; Faisal Aleisawi, Managing Director, Digitect; Aisling Conlon, International Director for UK Advertising, Advertising Association; Rayyan Aoun, Chief Creative Officer, BigTime Creative Shop; Anup Oommen, Editor, Campaign Middle East; Kiran Jay Haslam, CMO, Diriyah Company; and James Shoreland, Chief Executive Officer, VCCP Media. UK Advertising at Cannes Lions 2025.

UK Advertising and Athar Festival at Cannes Lions: Bridging markets, building creativity

Amy Roko, Ambassador, Maheerah Programme powered by Publicis Groupe Middle East at Athar Festival 2025.

Athar Festival 2025 picks Amy Roko as Maheerah Programme Ambassador

Cannes Lions 2025

Cannes Lions 2025: Skills, strategic thinking and take a second to slow down

Athar Festival Speakers

Athar Festival 2025 extends final deadline for content

Amna Ali, Senior Communications Manager, TRACCS KSA on Saudi Arabia marcomms

Saudi Arabia’s marcomms revolution: A global blueprint

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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