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AOTYME2025
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Marketing Game Changers 2025 Jury

Marketing Game Changers Awards 2025: Full jury line-up announced

From top left, clockwise, Amina Taher, CMO, Wio Bank PJSC and current Chair for Abu Dhabi at The Marketing Society; Aly Tawfik, Area Marketing Director, Red Bull and Vice Chair; Mohammed Ismaeel Hameedaldin, Partner at TOUGHLOVE Advisors and Chair, GCC; Faheem Ahamed, Group CMO, G42 in Abu Dhabi; Khaled Ismail, CEO and Partner, TOUGHLOVE Advisors.

The Marketing Society expands GCC leadership to drive regional growth

Ethical Marketing Sustainability

Ethical marketing: A ‘hook’ or a ‘good look’?

Campaign Middle East ‘solves for sustainability’, shares OOH Guide 2025

Brazen MENA wins Toughlove PR and social media account

THE WORK

Heinz Ketchup

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

Indian Motorcycle

Advertising Creative Featured Marketing The WorkNov 28, 2025

Shantelle Nagarajan

Indian Motorcycle KSA, Al Jazirah Vehicles teach bikers a new language for prostate cancer awareness

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