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Visa has announced that Lamine Yamal will serve as a global ambassador for the tournament, with one year to go until the FIFA World Cup 26.

Lamine Yamal joins Visa as global ambassador for FIFA World Cup 26

Tarek Abdalla, SVP, Chief Marketing Officer CEMEA, Visa on social commerce

Visa’s Tarek Abdalla on social commerce and changing consumer expectations

Mo Salah takes a ‘step forward’ for Visa

Eliminating jargon to speak the language of performance

Visa names football icon Mo Salah as ambassador

Visa launches new initiative to help Gen Z content creators and influencers

TikTok celebrates creators with TikTok Creator Awards

Dubai Lynx 2015: Jeddah duo crack YouTube 7-Day Brief for UN Women

Dubai Lynx 2015: YouTube 7-Day Brief goes live, for UN Women

THE WORK

Heinz Ketchup

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

Indian Motorcycle

Advertising Creative Featured Marketing The WorkNov 28, 2025

Shantelle Nagarajan

Indian Motorcycle KSA, Al Jazirah Vehicles teach bikers a new language for prostate cancer awareness

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