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Squatwolf Creator Challenge

SQUATWOLF launches Creator Challenge: One video for AED 100,000 cash prize

Open Masters Games

Open Masters Games Abu Dhabi celebrates Emirati Women’s Day with athlete tributes

IWD 2025: “Leadership isn’t about titles; it’s about impact”

Tahaab Rais, Chief Strategy Officer and Film Director, Publicis Groupe Middle East and Turkey

Publicis Groupe’s Tahaab Rais reveals ‘a hidden strength’

THE WORK

Heinz Ketchup

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

Indian Motorcycle

Advertising Creative Featured Marketing The WorkNov 28, 2025

Shantelle Nagarajan

Indian Motorcycle KSA, Al Jazirah Vehicles teach bikers a new language for prostate cancer awareness

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

The Next Power Play? Women’s Sport.

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Nov 18, 2025

Realize sees strong adoption from brands, delivering up to 30% stronger performance

Dec 1, 2025

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Dec 4, 2025

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