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Influencer marketing content creation

The future of influencer marketing lies in human+AI coexistence: TEN-X report

George Yaryura, Senior Vice President and Head of CIBG Marketing, Marketing and Communications Group, Mashreq on human augmentation

Adieu digital transformation; Allez human augmentation

Ahmed Ghazi, Accounts Director at Thabet Agency, a Thabet Investment Company on marketing in Saudi Arabia in 2026

2025 vs 2026: Evaluating marketing and advertising in Saudi Arabia

HIba Hassa

Jack of all trades: From specialists to polymaths

From left, Bassel Kakish, CEO, Publicis Groupe Middle East & Turkey; and Tarek Daouk, CEO, dentsu MENAT.

Samsung MENA appoints Publicis Groupe and dentsu in dual-agency media model

clients consultants agencies

Burson Global CEO: ‘Help clients navigate volatility with preparedness, ambiguity with data’

Power Essays 2020: Complex structures require simple solutions, by OMD’s Terry Mo

THE WORK

CALIN Campaign

CALIN campaign takes the ‘I Only Do Soft’ conversation from comfort to emotional care

Advertising Creative Digital Featured Marketing Media The WorkJun 2, 2026

Adidas reimagines Mo Salah as modern day Egyptian king in ‘You Got This’ campaign

Ariel

Digital Featured Social The WorkJun 1, 2026

Ariel taps into the emotional load behind everyday household moments

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkMay 26, 2026

Almarai achieves 15m+ reach, attracts 9m+ visitors with immersive AR experiences on Snap Map

Saudi Arabia adidas Backyard Legends campaign

Advertising Creative Digital Digital Featured Marketing Media Social The WorkMay 25, 2026

adidas unveils Saudi chapter of ‘Backyard Legends’ ahead of FIFA World Cup 2026

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