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Nurcan Bicakci Arcan, Vice President - Marketing & Communications, CPX on trust in the cyber age

Storytellers to safeguards: Marketer’s role in building trust amid cyber concerns

TikTok removes 16.5 million+ videos across MENA region in H1 2025

Tarek Abdalla, SVP, Chief Marketing Officer CEMEA, Visa on social commerce

Visa’s Tarek Abdalla on social commerce and changing consumer expectations

Haider Rafique, Chief Marketing Officer, OKX

Interview: OKX CMO on investing in McLaren, Man City and Mild Mild West

CIB

CIB Egypt chooses ‘comedic exaggeration’ for latest campaign

W7Worldwide celebrates the 91st Saudi National Day with a motion graphics clip

Programmatic Fixed Buying Model Shapes the Future of Advertising, by JGroup’s Imad Jomaa

THE WORK

Heinz Ketchup

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

Indian Motorcycle

Advertising Creative Featured Marketing The WorkNov 28, 2025

Shantelle Nagarajan

Indian Motorcycle KSA, Al Jazirah Vehicles teach bikers a new language for prostate cancer awareness

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