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Tiktok’s Sarah Guessoum wins Next Creative Leaders 2022

Insider notes from London International Awards’ Creative LIAsons Programme 2021, featuring coaches from TikTok’s Creative Lab duo – HyunSeo and Sarah

THE WORK

Hans Zimmer

Rush delivers Dubai production for Hans Zimmer concert film

Mostro

Advertising Creative Featured Marketing Social Media The WorkJun 20, 2025

Shantelle Nagarajan

PUMA reintroduces Mostro collection with influencer collabs, activation

Ranveer Singh Experience Abu Dhabi

Creative Digital Digital Featured Marketing The Work VideoJun 20, 2025

Ranveer Singh enters the chat to promote Experience Abu Dhabi

Aramex launches AI-generated video campaign to protect customers from scam messages

Creative Digital Featured Marketing The Work VideoJun 19, 2025

Aramex launches AI-powered campaign to combat scam messages

Maybelline Ning Ning

Creative Digital Featured Marketing The Work VideoJun 18, 2025

K-pop star takes lashes on a ride in the latest Maybelline campaign

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Snap Case Study – Level SHoes

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Cannes Lions 2025: Day 2 Highlights – Gold Lions roar and platforms reveal AI plays

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The MENA shortlists at Cannes Lions 2025

Jun 17, 2025

Cannes Lions 2025: Day 1 highlights – Here’s what you missed

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Cannes Lions 2025: Skills, strategic thinking and take a second to slow down

Jun 20, 2025

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