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From left, Rob Rivenburgh, Global CEO of Mars United, and Arthur Sadoun, Publicis Groupe CEO

Publicis Groupe builds commerce marketing with Mars United acquisition

Metaverse: an opportunity for FMCG brands – by Crayon’s Arshad Zaheer

Dana Tahir Red Havas Retail Experiences

Bespoke, renewed – by Red Havas’s Dana Tahir

THE WORK

STC shifts narrative around the Saudi lost generation

Featured Media The Work VideoNov 15, 2024

Nissan Patrol campaign makes a callback to its heritage

Advertising Creative Featured Marketing The WorkNov 13, 2024

Shantelle Nagarajan

‘Zero-cost’ campaign boosts tourism to Comoros

Advertising Featured News The WorkNov 11, 2024

Shantelle Nagarajan

Bayut showcases real estate agents with TruBroker campaign

Digital Digital Featured The WorkNov 11, 2024

Squatwolf kicks off Dubai store with squat challenges and activations

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Snap Case Study – Level SHoes

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Squatwolf kicks off Dubai store with squat challenges and activations

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