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Amelie Grenier-Bolay PubMatic programmatic advertising

Welcoming transparency, efficiency to programmatic advertising

PubMatic expands with new Advertiser Solutions Director

ThePubverse by ArabyAds partners with PubMatic

The future of digital advertising’s media supply chain – by Pubmatic’s Cristian Coccia

The role of the supply-side platform, by PubMatic’s Cristian Coccia

THE WORK

A look into Dyson’s ‘Firsts’

Creative Featured The Work Video Video & AudioNov 18, 2024

STC shifts narrative around the Saudi lost generation

Featured Media The Work VideoNov 15, 2024

Nissan Patrol campaign makes a callback to its heritage

Advertising Creative Featured Marketing The WorkNov 13, 2024

Shantelle Nagarajan

‘Zero-cost’ campaign boosts tourism to Comoros

Advertising Featured News The WorkNov 11, 2024

Shantelle Nagarajan

Bayut showcases real estate agents with TruBroker campaign

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

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The latest in UAE’s AI wave: Nukta an AI-enabled digital content platform

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Squatwolf kicks off Dubai store with squat challenges and activations

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