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Campaign Breakfast Briefing: OOH 2025

Campaign OOH event wrap: Experts discuss programmatic, measurement and collaboration

Charney Magri, Co-Founder and Chief Sustainability Officer, Do Epic Good

Campaign’s Do Good Issue: Sustainability is profitable

Profit vs purpose: advertising’s global balancing act

Standing out from the crowd with a brand-led approach to sustainability, by Landor & Fitch’s Luc Speisser

THE WORK

Al Habtoor Motors Mitsubishi Outlander

Mitsubishi Outlander turns into storyteller narrating ‘poetry in motion’ for Eid Al Etihad

Creative Featured The Work Video Video & AudioDec 19, 2024

Riyadh Season drops ‘Obsession’ trailer for Usyk vs Fury rematch

Starbucks Taste the Season

Advertising Creative Digital Featured Marketing Social Media The WorkDec 19, 2024

Starbucks campaign celebrates start of holiday season and outdoor fun

Pizza Hut Lays

Advertising Creative Digital Featured Marketing Social Media The WorkDec 18, 2024

Pizza Hut, Lay’s partner with Publicis for ‘Crunching Great’ campaign

mangrove restoration

Digital Featured Marketing The WorkDec 17, 2024

Shop to Save: Unilever’s sustainability campaign

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

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Do consumers trust brands’ purpose-driven goals?

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UAE’s Tales & Heads joins forces with UK reputation firm REKT Partners

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Dubai Lynx – A year-round platform for progress

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