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UM Full Colour Media

UM launches Full Colour Media to empower brand-building, differentiation and growth

Khaled AlShehhi, Executive Director of Marketing and Communication, UAE Government Media Office, presented Tahaab Rais from Publicis Groupe MENAT with the Strategy Leader of the Year award.

AOTY Snapshot: Tahaab Rais on the Strategy Leader of the Year award

Virgin Mobile UAE

Putting people first: human connection drives success at Virgin Mobile UAE

Pinterest Predicts 2025 Creative Trends

Pinterest Predicts report reveals 2025 trends for consumers, advertisers

IKEA’s sustainable takeover at Dubai Design District bus stop

E-commerce: Let’s get phygital – by Like Digital’s Karl Escritt

Professor Paul J Hopkinson

Activating purpose – by Heriot-Watt’s Paul Hopkinson

Chirag Buch Ipsos

Role of emotion in new product development – by Ipsos’ Chirag Buch

KFC Gaming Power League

KFC Arabia’s Colonel Shield allows gamers to crunch and game

THE WORK

Shareet Studio’s campaign for Boutiqaat used Arabic humour to boost app purchases during Kuwait’s Ya Hala Festival - earning over 1 million organic views.

Shareet Studio’s humourus approach for Kuwaiti Ya Hala Festival garnered 1 million views

Foodsphere WithFeeling

Advertising Creative Featured Marketing The WorkApr 18, 2025

WithFeeling reveals immersive sonic identity for Riyadh FoodSphere

McDonald's Exchange

Digital Digital Featured The WorkApr 17, 2025

McDonald’s Qatar makes sharing easier with ‘The Exchange Rate’

Cristiano Ronaldo shooting an ad with Social Clinic

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkApr 17, 2025

Who brought Cristiano Ronaldo and Georgina Rodríguez’s first collab ad to life?

Advertising Creative Featured Marketing The WorkApr 17, 2025

Shantelle Nagarajan

Heinz activation trades ketchup sachets for a Heinz bottle in Dubai

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Who brought Cristiano Ronaldo and Georgina Rodríguez’s first collab ad to life?

Apr 17, 2025

Industry Snapshot by Criteo MD Gosia Wajchert: Commerce media platform

Feb 20, 2025

Cristiano Ronaldo, Georgina Rodríguez say ‘Yalla, AROYA Cruises’ in new campaign

Apr 10, 2025

Esports: The dawn of a new arena

Apr 8, 2025

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