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IKEA’s sustainable takeover at Dubai Design District bus stop

E-commerce: Let’s get phygital – by Like Digital’s Karl Escritt

Professor Paul J Hopkinson

Activating purpose – by Heriot-Watt’s Paul Hopkinson

Chirag Buch Ipsos

Role of emotion in new product development – by Ipsos’ Chirag Buch

KFC Gaming Power League

KFC Arabia’s Colonel Shield allows gamers to crunch and game

THE WORK

A look into Dyson’s ‘Firsts’

Creative Featured The Work Video Video & AudioNov 18, 2024

STC shifts narrative around the Saudi lost generation

Featured Media The Work VideoNov 15, 2024

Nissan Patrol campaign makes a callback to its heritage

Advertising Creative Featured Marketing The WorkNov 13, 2024

Shantelle Nagarajan

‘Zero-cost’ campaign boosts tourism to Comoros

Advertising Featured News The WorkNov 11, 2024

Shantelle Nagarajan

Bayut showcases real estate agents with TruBroker campaign

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Petal Ads, Lotus Cars drive success, redefine luxury car advertising

Nov 13, 2024

Key insights on YouTube advertising from industry leaders

Nov 4, 2024

The latest in UAE’s AI wave: Nukta an AI-enabled digital content platform

Nov 6, 2024

Squatwolf kicks off Dubai store with squat challenges and activations

Nov 11, 2024

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