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Avinash Udeshi, Chief Operating Officer at Motivate Val Morgan on cinema advertising

Cinema ads claim 15% total campaign impact with mere 6% of media spend

MMS MBC Media Solutions event Riyadh Ramadan advertising programming

MMS unveils MBC Group’s 2025 Ramadan programming and ad opportunities

esports and gaming Esports World Cup

Level up: Marketers discuss the boom in esports and gaming

Unlocking potential: MENA production industry’s uncharted territories

Navigating the tightrope: balancing timelines, budgets and creativity

THE WORK

Heinz Ketchup

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

Indian Motorcycle

Advertising Creative Featured Marketing The WorkNov 28, 2025

Shantelle Nagarajan

Indian Motorcycle KSA, Al Jazirah Vehicles teach bikers a new language for prostate cancer awareness

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

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Realize sees strong adoption from brands, delivering up to 30% stronger performance

Dec 1, 2025

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