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MMS MBC Media Solutions event Riyadh Ramadan advertising programming

MMS unveils MBC Group’s 2025 Ramadan programming and ad opportunities

esports and gaming Esports World Cup

Level up: Marketers discuss the boom in esports and gaming

Unlocking potential: MENA production industry’s uncharted territories

Navigating the tightrope: balancing timelines, budgets and creativity

THE WORK

Aroya cruise ship sonic branding MassiveMusic

MassiveMusic sets sail in Saudi Arabia with sonic identity for AROYA Cruises

Digital Featured The WorkJan 17, 2025

HungerStation uses AI to shield riders from the desert heat

Creative Featured The WorkJan 16, 2025

Shantelle Nagarajan

Virgin Mobile KSA switches it up in latest campaign

easypaisa Impact BBDO Pakistan insurance billboards workers labourers campaign

Advertising Creative Digital Featured Marketing Social Media The WorkJan 16, 2025

‘Acts, not ads’: Easypaisa, Impact BBDO OOH campaign insures billboard workers

HSBC Middle East scam

Advertising Creative Digital Featured Marketing The WorkJan 16, 2025

HSBC reveals fraudsters’ manipulative tactics in Scam Encounters campaign

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

2025 salaries for marketing, creative, digital, PR and comms roles revealed

Jan 14, 2025

How brands like Zara, Levi’s and H&M use AI for trend, demand forecasting

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Carlsberg taps M&C Saatchi Middle East for strategic and creative services

Nov 27, 2024

Do consumers trust brands’ purpose-driven goals?

Nov 20, 2024

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