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Nourhan Moaaz takes up creative director role at FP7McCann KSA

Record breaking Lay’s sculpture in the UAE

CMO roundtable: Challenges of running digital ad campaigns

Pepsi’s rebrand takes an “always human-centric” approach

PepsiCo and Talabat launch recycling drive to encourage sustainability

Pepsico and Arab Youth Center launch programme to tackle climate change

Marketing Game Changers 2022: PepsiCo’s Mohamed Aboelfotouh

PepsiCo and Impact BBDO launch What We Grow, an initiative of daycare centres at farms in Pakistan

PepsiCo celebrates the opening ceremony and official inauguration of Pepsico Pavilions

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THE WORK

Riyadh Season drops ‘Obsession’ trailer for Usyk vs Fury rematch

Starbucks Taste the Season

Advertising Creative Digital Featured Marketing Social Media The WorkDec 19, 2024

Starbucks campaign celebrates start of holiday season and outdoor fun

Pizza Hut Lays

Advertising Creative Digital Featured Marketing Social Media The WorkDec 18, 2024

Pizza Hut, Lay’s partner with Publicis for ‘Crunching Great’ campaign

mangrove restoration

Digital Featured Marketing The WorkDec 17, 2024

Shop to Save: Unilever’s sustainability campaign

KitKat Auto Reply Break

Advertising Creative Digital Editors' Picks Featured Marketing The WorkDec 17, 2024

KitKat customises OOO emails for those clocking out over the holidays

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