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Nourhan Moaaz takes up creative director role at FP7McCann KSA

Record breaking Lay’s sculpture in the UAE

CMO roundtable: Challenges of running digital ad campaigns

Pepsi’s rebrand takes an “always human-centric” approach

PepsiCo and Talabat launch recycling drive to encourage sustainability

Pepsico and Arab Youth Center launch programme to tackle climate change

Marketing Game Changers 2022: PepsiCo’s Mohamed Aboelfotouh

PepsiCo and Impact BBDO launch What We Grow, an initiative of daycare centres at farms in Pakistan

PepsiCo celebrates the opening ceremony and official inauguration of Pepsico Pavilions

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THE WORK

STC shifts narrative around the Saudi lost generation

Featured Media The Work VideoNov 15, 2024

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Advertising Featured News The WorkNov 11, 2024

Shantelle Nagarajan

Bayut showcases real estate agents with TruBroker campaign

Digital Digital Featured The WorkNov 11, 2024

Squatwolf kicks off Dubai store with squat challenges and activations

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