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top 20 news stories

The Annual 2024: Top 20 news stories

Omnicom in talks to buy IPG – report

Unilever splits media account across six rival agencies in global review

Athar Festival Motivate Media Group TRACCS

Athar Festival to empower senior marketers, C-suite executives in KSA

From top left, clockwise, Troy Ruhanen, CEO, Omnicom Advertising Group (OAG); Erin Riley, Global CEO, TBWA; Deepthi Prakash, COO of OAG; Erwan Guillou, Global CFO, TBWA; Denis Streiff, CFO of OAG.

TBWA names new Global CEO, Omnicom Advertising Group appoints global heads

Levi’s picks UM as global media agency

Nadim Samara promoted to CEO of OMD MENA

DDB Dubai takes a bite of McDonald’s after three-way pitch

PHD gets SAP’s media business

THE WORK

Aroya cruise ship sonic branding MassiveMusic

MassiveMusic sets sail in Saudi Arabia with sonic identity for AROYA Cruises

Digital Featured The WorkJan 17, 2025

HungerStation uses AI to shield riders from the desert heat

Creative Featured The WorkJan 16, 2025

Shantelle Nagarajan

Virgin Mobile KSA switches it up in latest campaign

easypaisa Impact BBDO Pakistan insurance billboards workers labourers campaign

Advertising Creative Digital Featured Marketing Social Media The WorkJan 16, 2025

‘Acts, not ads’: Easypaisa, Impact BBDO OOH campaign insures billboard workers

HSBC Middle East scam

Advertising Creative Digital Featured Marketing The WorkJan 16, 2025

HSBC reveals fraudsters’ manipulative tactics in Scam Encounters campaign

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