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Latest
- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
- Jobs
- Media
- News
- Opinion
- Pitches
- PR
- Private View
- Saudi Focus
- Special Features
- The Work
- The Spin
Events
Directory
Podcast
AOTYME2026
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David Paysant, Chief Growth & Commercial Officer, Momentum ME.

Momentum ME appoints David Paysant as Chief Growth & Commercial Officer

Claus Adams returns as Memac Ogilvy’s first dedicated UAE CEO

VMLY&R consolidates with Nick Walsh at helm

Tag appoints Marianne Azhari regional MD

Adams to quit as head of OgilvyAction MENA

Dove – Real men surprise their wives

Coca-Cola – Sprite Cricket Stars

Axe – Multiple girlfriends

THE WORK

Sleepzone recall ad

Sleepzone recalls its mattresses to keep Jordan awake for football

Spotify has launched Your Summer Persona in Egypt, a personalised in-app experience that matches listeners to a summer identity

Featured Marketing The WorkJul 23, 2026

Spotify’s ‘Your Summer Persona’ gives Egyptians a personalised summer

Shake Shack AI-powered

Creative Digital Featured Social The WorkJul 23, 2026

Shake Shack turns burger launch into AI-powered shouting challenge

Qiddiya

Brands Creative Featured Insights News The WorkJul 23, 2026

Shantelle Nagarajan

Qiddiya City launches ‘Powered by Play’ brand platform

Saudi a

Advertising Creative Featured Marketing Social Media The WorkJul 21, 2026

Shantelle Nagarajan

Saudi Arabia makes the World Cup’s hydration break a real-time marketing platform

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