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Spotify’s latest campaign, GM of Vibes, spotlights how music sets the tone for weekends across Saudi Arabia.

How music shapes the Saudi weekend

Campaign Middle East: The MENA Power List 2025

The MENA Power List 2025: BigTime Creative Shop’s Mohammed Sehly

Riyadh Season Speed iShowspeed KSI MrBeast

‘Try Not to Enjoy It’: Riyadh Season unveils promo film ft. Speed, KSI and MrBeast

In this industry snapshot, BigTime Creative Shop's Mohammed Sehly shares how bold ideas, cultural insight, and creative trust are propelling Saudi Arabia onto the global stage.

Industry Snapshot: The creative rise from Saudi Arabia to the world

The Last Crescendo

Opera enters the boxing ring for Riyadh Season’s The Last Crescendo

Saudi creative leaders go independent with agency launch

THE WORK

Heinz Ketchup

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

Indian Motorcycle

Advertising Creative Featured Marketing The WorkNov 28, 2025

Shantelle Nagarajan

Indian Motorcycle KSA, Al Jazirah Vehicles teach bikers a new language for prostate cancer awareness

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