marketing Archives - Page 8 of 168 - Campaign Middle East

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- Industry Forum
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AOTYME2026
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Piece of You

How UAE-based jewellery brand Piece of You built resilience through community-led marketing

Roy Nasrallah, Group CEO, Rubicom Agency

The agency role is changing and so should the people inside it

Quill 1

How Quill drove 212m impressions, 30,000+ new followers and a cultural shift at the Open Masters Games Abu Dhabi 2026

Carlo Nakhle, Business Director, HAVAS Life Middle East on GLP-1

The pill that changed the conversation: how GLP-1 shifted into consumer culture

Air Arabia on

Why Air Arabia rolled out its newest Sharjah-London route on Dubai’s SZR

Born Creators Group MENA appoints Liman Tabsh as Growth Officer for Qatar, a strategic move that reinforces the group’s growth ambitions.

Born Creators Group MENA appoints Liman Tabsh as Growth Officer for Qatar

Bilawal Sheikh, Co-Founder, Xawiya Studios on the future of creativity

Will the future of creativity belong to more sustainable AI pipelines?

Pepsi Football Nation BigTime Creative Shop

BigTime Creative Shop launches Pepsi Football Nation ft. David Beckham, Mo Salah, Vini Jr and other star footballers

From left, Aishi Lahiri, Director, Advertising Solutions, Google MENA, and Noah Khan, Chief Innovation Officer, Omnicom Advertising CEE & AME

Omnicom Advertising, Google launch AI-powered creative intelligence system in Middle East

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Page 8 of 168

THE WORK

CALIN Campaign

CALIN campaign takes the ‘I Only Do Soft’ conversation from comfort to emotional care

Advertising Creative Digital Featured Marketing Media The WorkJun 2, 2026

Adidas reimagines Mo Salah as modern day Egyptian king in ‘You Got This’ campaign

Ariel

Digital Featured Social The WorkJun 1, 2026

Ariel taps into the emotional load behind everyday household moments

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkMay 26, 2026

Almarai achieves 15m+ reach, attracts 9m+ visitors with immersive AR experiences on Snap Map

Saudi Arabia adidas Backyard Legends campaign

Advertising Creative Digital Digital Featured Marketing Media Social The WorkMay 25, 2026

adidas unveils Saudi chapter of ‘Backyard Legends’ ahead of FIFA World Cup 2026

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