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Former Wimbledon champion Bartoli joins sports marketing consultancy Leverage Marketing Advisors

THE WORK

SAVA Squad

Majid Al Futtaim’s SAVA reveals SAVA Squad to show dominance over category rivals

Tarek Nour Advertising Orange Egypt

Advertising Creative Digital Digital Featured Marketing Media Social The Work VideoJul 3, 2026

Orange Egypt, Tarek Nour Advertising reflect Egypt’s cautious World Cup optimism

Inception42

Brands Creative Featured Marketing News The WorkJul 2, 2026

Shantelle Nagarajan

G42’s Inception rebrands to Inception42

World Cup travel

Advertising Creative Featured Marketing Social Media The WorkJul 1, 2026

Shantelle Nagarajan

Visa’s FIFA World Cup 2026 travel campaign offers a ‘new game plan’

Equiti FIFA campaign

Advertising Creative Digital Digital Featured Marketing Media Social The Work VideoJul 1, 2026

Equiti Group reveals perfectly timed ‘Anything can happen’ FIFA World Cup campaign

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