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Emirates NBD SHARE Credit Card

SHARE by MAF reimagines AI use in bold Emirates NBD SHARE Credit Card launch

Majid Al Futtaim’s Precision Media, Publicis Media forge AI-powered partnership

From left, Rita Boulos, GM of OMD Egypt, and Raeif Hassan, Deputy GM of OMD Egypt.

OMD Egypt promotes Rita Boulos to GM, Raeif Hassan to Deputy GM

Ebru Tuygun, Chief Executive Officer, GVGL Marketing Management on purpose driven marketing

Marketing in 2025: Why purpose-driven brands will lead the way

MAF brightens commuters’ day with insightful activation

MAF student billboards

Student-made “future of Dubai” designs to be displayed on billboards

THE WORK

Heinz Ketchup

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

Indian Motorcycle

Advertising Creative Featured Marketing The WorkNov 28, 2025

Shantelle Nagarajan

Indian Motorcycle KSA, Al Jazirah Vehicles teach bikers a new language for prostate cancer awareness

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