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Mark Penn, Chairman and CEO, Stagwell.

Stagwell Chairman & CEO: ‘Bullish on growth in the Middle East’

By Cathy Ibal, Senior Vice President, Advertising Sales, CNN International Commercial on broadcast advertising

Predictions 2025: The year ahead for broadcast advertising and content disruption

consumers Ramadan marketing advertising insights data survey study The Trade Desk Brainsights PA Consulting

Ramadan 2025: What will consumers prioritise in terms of tech, TV and traditions?

e&’s evision launches Bloom preschool channel prioritising brand, children’s safety

Middle East ad spend

Middle East ad spend set to rise 8.1 per cent in 2024: report

Sky News Arabia Studio Linear TV

Linear TV “evolving” into an integrated team player, “not dying”

From left, Influential CEO Ryan Detert and Publicis Groupe CEO Arthur Sadoun.

Publicis Groupe set to acquire influencer marketing platform Influential

BBC News Arabic

BBC News Arabic audience up 9 per cent to 35 million per week

THE WORK

Heinz Ketchup

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

Indian Motorcycle

Advertising Creative Featured Marketing The WorkNov 28, 2025

Shantelle Nagarajan

Indian Motorcycle KSA, Al Jazirah Vehicles teach bikers a new language for prostate cancer awareness

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Snap Case Study – Level SHoes

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