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From left, Ghassan Harfouche, Group CEO, MCN MENAT, and President, McCann Worldgroup – APAC; Ahmed El Sayed, CEO of Foxpush; and Karthik Kumar, Managing Director, Acxiom MENAT.

MCN partners with Foxpush to enhance, scale data capabilities

From left, Ghassan Harfouche, CEO, MCN MENAT; Alex Pym, CEO International, Acxiom; and Karthik Kumar, Managing Director, Acxiom MENAT.

MCN expands IPG’s Acxiom in MENAT to boost AI, data, tech and product capabilities

Why customer data is the real driver of digital transformation

intelligent marketing

The future of marketing is intelligent, integrated and inspiring

Karthik Kumar on data

Kinesso’s Kumar’s Industry Snapshot: Shaping AI, data, innovation

MCN Interact

MCN launches Interact platform to further unite data, creative production, media and commerce

Industry Snapshot: Kinesso MENAT’s Karthik Kumar

Transforming marketing with data science, AI and martech

THE WORK

Heinz Ketchup

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

Indian Motorcycle

Advertising Creative Featured Marketing The WorkNov 28, 2025

Shantelle Nagarajan

Indian Motorcycle KSA, Al Jazirah Vehicles teach bikers a new language for prostate cancer awareness

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