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Shaping the future of brand storytelling

The campaign garnered more than 50 million views, turning its slogan into a punchline, a daily comment, and a viral social media caption. Lord Queen Egypt.

Lord and Queen’s ‘proudly Egyptian’, powerful rebrand rakes in 70 million views

Deliveroo FIX Dubai Chocolate Mango Flavour

Deliveroo, FIX chocolate and hrmny turn campaign into nostalgic ‘Time to Mango’

Lay's Wavy

Lay’s Wavy questions ‘snack rules’ with ‘Any Time is Wavy Time’ campaign

Predictions 2025: The year ahead for influencer marketing

Taqeef 24 for 2024 campaign

Taqeef details impact of ’24 for 2024′ multi-channel campaign

The Saudi Arabian telecom app Jawwy boosts ad recall with Instagram Reels

THE WORK

Heinz Ketchup

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

Indian Motorcycle

Advertising Creative Featured Marketing The WorkNov 28, 2025

Shantelle Nagarajan

Indian Motorcycle KSA, Al Jazirah Vehicles teach bikers a new language for prostate cancer awareness

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