innovation Archives - Page 5 of 14 - Campaign Middle East

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Sherry White, Director of Marketing & Communications, Waldorf Astoria DIFC

Interview: Waldorf Astoria DIFC’s Sherry White shares ‘what works’ in hospitality marketing

From left to right, Anas Bukhash, Entrepreneur and Interviewer, Host of #ABtalks, on stage with His Excellency Abdulla bin Mohammed bin Butti Al Hamed, Chairman of the National Media Office and Chairman of the UAE Media Council discussing the BRIDGE initiative.

UAE Media Council spotlights BRIDGE initiative to spur media ethics in the AI age

Dubai Lynx Film shortlist

Dubai Lynx reveals Diriyah Company as headline partner for Awards Ceremony

$Derek Green, Chief Creative Officer, TBWA\Raad$

TBWA\Raad appoints Derek Green as Chief Creative Officer

Ban Samara, Senior Director of Planning, PHD MENA on AI impact on Ramadan

Can AI deepen spiritual experiences during the Holy Month of Ramadan?

Athar Festival Speakers

Saudi Arabia’s creatives set to capture global spotlight at Athar Festival 2025

Icons of Porsche

Icons of Porsche: the art of evolution

Neel Pandya, CEO - APAC & EMEA and Global Partnerships Head, Pixis discusses the year ahead for AI

Predictions 2025: The year ahead for AI

Predictions 2025: The year ahead for influencer marketing

1 … 4 5 6 … 14

Page 5 of 14

THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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