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Bushra Khan on Influencer marketing

The hidden labour behind influencer marketing

Melis Ertem, CEO of MMA MEA on influencers and trust

Influencers in 2025: Building trust in a digital world

From left, Colin Talbot, Managing Director and Tatum Greig, Head of Influencer at Bees & Honey

Influencer-first creative agency Bees & Honey launches in Dubai, Riyadh

Fujifilm: Call us artists not influencers

A new wave of accessible celebrities – by By Niggi Marketing Management’s Nikita Phulwani

THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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