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What are the biggest ‘campaign worries’ for UAE B2B marketers?

Mbappé kicks off Tradeling and Loewe speaker regional campaign

Kitopi ‘See, Eat, Repeat’ campaign

Kitopi gains over 100,000 new customers with ‘10 Restaurants, 10 Days, 10 AED’ campaign in partnership with Hypermedia

OMG Creo

OMG consolidates influencer marketing under Creo in MENA

By Niggi Mumkin

By Niggi rebrands to Mumkin amid broader strategic shift

Louay Houri, Chief Content Officer, Four Agency Worldwide on the Saudi flavour

The ‘Saudi flavour’ that really moves the needle

In this industry snapshot, Rizk Haddad, Head of Monetization & Operation - MENA at Walee, explores the shift in the role of content creators in influencer marketing.

Industry snapshot: content creators at the heart of storytelling

why influencer marketing

Why influencer marketing is no longer a nice to have

SMASHREQ

Mashreq’s SMASHREQ TikTok padel game smashes records, connects with Gen Z

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THE WORK

Croissant Pizza

Papa Johns launches Croissant Pizza in the UAE with OOH, influencer campaigns

Ring

Creative Featured The Work Video Video & AudioJun 24, 2025

Ring makes Saudi debut with an emotionally-driven 360° campaign

Hans Zimmer

Creative Featured The Work VideoJun 23, 2025

Rush delivers Dubai production for Hans Zimmer concert film

Mostro

Advertising Creative Featured Marketing Social Media The WorkJun 20, 2025

Shantelle Nagarajan

PUMA reintroduces Mostro collection with influencer collabs, activation

Ranveer Singh Experience Abu Dhabi

Creative Digital Digital Featured Marketing The Work VideoJun 20, 2025

Ranveer Singh enters the chat to promote Experience Abu Dhabi

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Cannes Lions 2025: Skills, strategic thinking and take a second to slow down

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