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AOTYME2025
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Agency of the Year Middle East reveals additions to 2025 jury

$Leaders from Arabian Automobiles Company, Petromin Corporation, TBWA\RAAD, Socialize/We Are Social and Cicero & Bernay explore how AI influencers are shaping a new era of authentic and relatable marketing.$

Do AI influencers resonate?

Volvo releases its first AI-generated film to ‘Come Back Stronger’ in Saudi Arabia

Saudi Focus: A bold new era for marketing in the Kingdom

Lamya Abdullah, the first virtual artificial intelligence-generated influencer in Saudi Arabia.

AI-powered influencers: Saudi Arabia’s new frontier for brand engagement

Hussein M. Dajani, Group Chief Marketing and Customer Centricity Officer, Petromin Corporation

Lost in translation: Why foreign agencies tend to miss the mark in Saudi Arabia

Hussein M. Dajani leaves Nissan to join Deloitte Digital

THE WORK

Heinz Ketchup

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

Indian Motorcycle

Advertising Creative Featured Marketing The WorkNov 28, 2025

Shantelle Nagarajan

Indian Motorcycle KSA, Al Jazirah Vehicles teach bikers a new language for prostate cancer awareness

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