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Ajith Henry, Co-Founder and Managing Partner, Capital Gate Advisors on PR

Middle East PR demands specialists, not generalists

ESG

UAE businesses are failing rising consumer ESG expectations: report

How can brands cut through ESG noise and stay effective – by Thomas Kolster

Houbara launches inaugural ESG Report

Houbara partners with carbon management expert, Elementsix to focus on ESG communications

COP26, marketers and the ESG agenda

ESG can give agencies the competitive edge, IPA research says

How the pandemic paved the way for a Green Revolution

The rising marketing megatrend: ESG

THE WORK

Media City Qatar’s WSJ print campaign delivers four in five ad recall

In its latest campaign, Starbucks highlights how the brands isn't just serving coffee, but capturing the essence of modern Ramadan nights.

Advertising Creative Digital Featured Marketing Media Partner content The WorkMar 27, 2025

Starbucks ‘Keeps the Gathering Flowing’ in community-first Ramadan campaign

Fawazeer Ramadan

Advertising Creative Featured The WorkMar 26, 2025

Shantelle Nagarajan

Hilton nods to nostalgic ‘Fawazeer Ramadan’ in four-part campaign

Jeep Dina Zahran

Advertising Digital Digital Featured Social The WorkMar 26, 2025

Jeep reveals custom collab with Dina Zahran for mother’s day

Porsche David Guetta

Advertising Creative Digital Editors' Picks Featured Marketing Media The WorkMar 25, 2025

David Guetta electrifies Porsche EV campaign at MBR Solar Park

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