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ESG

UAE businesses are failing rising consumer ESG expectations: report

How can brands cut through ESG noise and stay effective – by Thomas Kolster

Houbara launches inaugural ESG Report

Houbara partners with carbon management expert, Elementsix to focus on ESG communications

COP26, marketers and the ESG agenda

ESG can give agencies the competitive edge, IPA research says

How the pandemic paved the way for a Green Revolution

The rising marketing megatrend: ESG

THE WORK

Aroya cruise ship sonic branding MassiveMusic

MassiveMusic sets sail in Saudi Arabia with sonic identity for AROYA Cruises

Digital Featured The WorkJan 17, 2025

HungerStation uses AI to shield riders from the desert heat

Creative Featured The WorkJan 16, 2025

Shantelle Nagarajan

Virgin Mobile KSA switches it up in latest campaign

easypaisa Impact BBDO Pakistan insurance billboards workers labourers campaign

Advertising Creative Digital Featured Marketing Social Media The WorkJan 16, 2025

‘Acts, not ads’: Easypaisa, Impact BBDO OOH campaign insures billboard workers

HSBC Middle East scam

Advertising Creative Digital Featured Marketing The WorkJan 16, 2025

HSBC reveals fraudsters’ manipulative tactics in Scam Encounters campaign

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

How brands like Zara, Levi’s and H&M use AI for trend, demand forecasting

Jan 16, 2025

‘Acts, not ads’: Easypaisa, Impact BBDO OOH campaign insures billboard workers

Jan 16, 2025

Do consumers trust brands’ purpose-driven goals?

Nov 20, 2024

Carlsberg taps M&C Saatchi Middle East for strategic and creative services

Nov 27, 2024

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