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MBC Studios forms strategic partnership to power up Saudi storytelling

The Maraya concert hall, which is the world's largest mirrored building, in AlUla, Saudi Arabia, represents the Kingdom's creative expression as well as its love for arts and culture.

Amplifying art and culture in the Kingdom of Saudi Arabia

Stcplay challenges gaming stereotypes with latest campaign

Skechers ‘brings cool’ back to school

Change the script: A call for a courageous future in the region

$Nissan Defy Ordinary campaign TBWA\Raad Big Kahuna Films$

Nissan overtakes the marketing manifesto to “spark a movement”

Du overwrites familiar cliches for its latest campaign

Walmart reunites the Mean Girls for Black Friday campaign

Telfaz11 acquires Shift agency

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THE WORK

E& Neo Home Plus

e&, Big Kahuna Films and Saatchi & Saatchi unveil AI-crafted campaign

Advertising Creative Digital Editors' Picks Featured Marketing Social Media Special Feature The WorkDec 20, 2024

Behind-the-scenes of the stellar Dubai Sports Season integrated campaign

TallyPrime campaign

Advertising Creative Digital Featured Marketing The WorkDec 20, 2024

Tally Solutions, Great Mountain Picturehouse create ‘Perfectly Simple’ campaign

Al Habtoor Motors Mitsubishi Outlander

Advertising Creative Digital Editors' Picks Featured Marketing Social Media The WorkDec 20, 2024

Mitsubishi Outlander turns into storyteller narrating ‘poetry in motion’ for Eid Al Etihad

Creative Featured The Work Video Video & AudioDec 19, 2024

Riyadh Season drops ‘Obsession’ trailer for Usyk vs Fury rematch

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Do consumers trust brands’ purpose-driven goals?

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