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Neel Pandya, CEO - APAC & EMEA and Global Partnerships Head, Pixis discusses the year ahead for AI

Predictions 2025: The year ahead for AI

From left, Mohamed Al Ayed, CEO of TRACCS, and Sarah Scholefield, Group CEO of Accordience

TRACCS, Accordience partner to offer integrated local, regional and global comms

Jennifer Cook, Associate Director of Client Services, The Brill Collective

The Brill Collective appoints associate director of client services

Fomder and CEO cameo comms Lara Geadah

Leadership for today’s new talent – by Cameo Comms’ Lara Geadah

Leidar wins Irena Global communications account

THE WORK

Shareet Studio’s campaign for Boutiqaat used Arabic humour to boost app purchases during Kuwait’s Ya Hala Festival - earning over 1 million organic views.

Shareet Studio’s humourus approach for Kuwaiti Ya Hala Festival garnered 1 million views

Foodsphere WithFeeling

Advertising Creative Featured Marketing The WorkApr 18, 2025

WithFeeling reveals immersive sonic identity for Riyadh FoodSphere

McDonald's Exchange

Digital Digital Featured The WorkApr 17, 2025

McDonald’s Qatar makes sharing easier with ‘The Exchange Rate’

Cristiano Ronaldo shooting an ad with Social Clinic

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkApr 17, 2025

Who brought Cristiano Ronaldo and Georgina Rodríguez’s first collab ad to life?

Advertising Creative Featured Marketing The WorkApr 17, 2025

Shantelle Nagarajan

Heinz activation trades ketchup sachets for a Heinz bottle in Dubai

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Cristiano Ronaldo, Georgina Rodríguez say ‘Yalla, AROYA Cruises’ in new campaign

Apr 10, 2025

Who brought Cristiano Ronaldo and Georgina Rodríguez’s first collab ad to life?

Apr 17, 2025

Esports: The dawn of a new arena

Apr 8, 2025

Industry Snapshot by Criteo MD Gosia Wajchert: Commerce media platform

Feb 20, 2025

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