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Nishkka Manglani, Director, Houbara Communications shares advice for PR practitioners.

5 things learnt from judging PR campaigns in 2025

Cihan Sel, Executive Director of Marketing and Communications, OMNIYAT on value

Creating value: agility, emotion and the search for the uncommon

Teddy Abdelnour, Head of Integrated Marketing, TEAM LEWIS

TEAM LEWIS appoints Head of Integrated Marketing in Dubai

Bright Company

Bright Company wins ONVIF account in multi-agency pitch

Neel Pandya, CEO - APAC & EMEA and Global Partnerships Head, Pixis discusses the year ahead for AI

Predictions 2025: The year ahead for AI

From left, Mohamed Al Ayed, CEO of TRACCS, and Sarah Scholefield, Group CEO of Accordience

TRACCS, Accordience partner to offer integrated local, regional and global comms

Jennifer Cook, Associate Director of Client Services, The Brill Collective

The Brill Collective appoints associate director of client services

Fomder and CEO cameo comms Lara Geadah

Leadership for today’s new talent – by Cameo Comms’ Lara Geadah

Leidar wins Irena Global communications account

THE WORK

Heinz Ketchup

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

Indian Motorcycle

Advertising Creative Featured Marketing The WorkNov 28, 2025

Shantelle Nagarajan

Indian Motorcycle KSA, Al Jazirah Vehicles teach bikers a new language for prostate cancer awareness

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Snap Case Study – Level SHoes

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