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AI agent for social media campaign planning agentic AI

AgenticAgencyLife.ai launches AI agent for social media campaign planning

Amna Ali, Senior Communications Manager, TRACCS KSA on Saudi Arabia marcomms

Saudi Arabia’s marcomms revolution: A global blueprint

From top left, clockwise, Amina Taher, CMO, Wio Bank; Natalie Shardan, Managing Partner, Serviceplan Middle East; Megan French-Ritsch, Executive Director Marketing, PIF Confidential; George Yaryura, SVP Marketing, Mashreq; and Sidhanth Gopishetty, General Manager, Fung Group

CMO Barometer: Marketers delve into AI, EQ and ‘the dichotomy of marketing’

Ali Rez of Impact BBDO received the Creative Leader of the Year award from Khaled AlShehhi, Executive Director of Marketing and Communication at the UAE Government Media Office.

AOTY Snapshot: Ali Rez on winning Creative Leader of the Year

Streaming TV ads

The Trade Desk reveals ‘much cleaner supply chain for streaming TV advertising’

MCN Interact

MCN launches Interact platform to further unite data, creative production, media and commerce

Campaign Breakfast Briefing: OOH 2025

Campaign OOH event wrap: Experts discuss programmatic, measurement and collaboration

THE WORK

Heinz Ketchup

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

Indian Motorcycle

Advertising Creative Featured Marketing The WorkNov 28, 2025

Shantelle Nagarajan

Indian Motorcycle KSA, Al Jazirah Vehicles teach bikers a new language for prostate cancer awareness

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