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DOOH to

In times of uncertainty, reconsider plans to halt comms; instead, think DOOH

Hypermedia Mada Media National Paints

Mada Media holds official ceremony for naming rights of ‘National Paints’ Station

Remi Boudard as Global Chief Revenue Officer and General Manager – Europe, AiOO.

AiOO appoints Remi Boudard as Global Chief Revenue Officer and GM – Europe

Fnp.ae

‘Create Your Own Rom-Com Moment’: Fnp.ae reveals strategy behind Valentine’s campaign

NextWhat Marketing VFS

NextWhat Advertising secures marketing mandate for VFS Global in Dubai’s Wafi Mall

The ceremony was attended by Mansoor Al Sabahi, Chief Executive Officer, Mada Media; Abdul Mohsen Ibrahim Kalbat, Chief Executive Officer, Rail Agency at Dubai’s Roads and Transport Authority (RTA); Hassan Fardan Al Fardan, Chief Executive Officer, Al Fardan Exchange; and Habib Wehbi, Chairman and Group Chief Executive Officer, W Group Holding, owner of Hypermedia.

Mada Media hosts ceremony to grant Dubai Metro station naming rights to Al Fardan Exchange

From left, Francis Giani, Chief Community Management Officer, Dubai Holding Community Management (DHCM), and Niall Sallam, CEO, Elevision.

Elevision residential media portfolio now across DHCM communities

The Heroiks MENA team, from left, Jineesh Kattil, Senior Paid Media Consultant; Hicham Aujjar, Founding Partner and CEO; and Karim Belouadi, Client Leadership and Paid Media Director, Heroiks MENA.

Heroiks picks Dubai as Middle East growth office

The Helix Network BackLite Media

BackLite Media introduces The Helix: A connected DOOH network along Sheikh Zayed Road

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Page 2 of 20

THE WORK

Property Finder FIFA

Property Finder says ‘the world comes home’ in FIFA World Cup 2026 brand film

Henkel founder Fritz Henkel

Advertising Creative Digital Featured Marketing Media Social The Work VideoJun 10, 2026

Henkel reveals 150th anniversary campaign led by AI video of its founder Fritz Henkel

Darb El Asateer

Advertising Commercials Creative Digital Featured Marketing Media Social The Work VideoJun 9, 2026

Umniah by Beyon’s ‘Darb El Asateer’ revives voice of a Jordanian legend ahead of FIFA World Cup

Campaign Middle East highlights luxury work that has tapped into cinematic storytelling, cultural nuance, AI visuals and celebrity influence.

Featured Marketing The WorkJun 9, 2026

A round-up of all the luxury work picks

Cartoon Network MENA and KOI Thé UAE have launched a fan experience bringing a themed menu, collectibles to loyal fans of The Regular Show.

Featured Marketing The WorkJun 8, 2026

The Regular Show: Lost Tapes transforms into an real-world fan experience

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