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Tyler Yeom, Group Director, Cheil MEA

Digital Essays 2024: A human-centric approach

By Rasha Rteil, Managing Director, Hearts & Science MENA

Digital Essays 2024: Digital is dead

Digital Essays 2024: The greatest cost-depreciation ever

Elie Bassil, skimpflation

Digital Essays 2024: Skimpflation gamble

By Jon Holloway, Regional Managing Director, Dentsu Creative MENA on exciting the algorithms

Digital Essays 2024: Return to remarkable

Amer Massimi, on shares

Digital Essays 2024: Louder than awards

Digital Essays 2024: The new frontier in addressable media

Ayman-Haydar_ game

Digital Essays 2024: Game on

Hicham Auajjar, I-SHAPED TALENT

Digital Essays 2024: The shape of talent to come

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THE WORK

Volkswagen reflections

Volkswagen sparks meaningful conversations with ‘Reflections En Route’

Home Centre Landmark Group Ramadan campaign

Advertising Creative Digital Editors' Picks Featured Marketing Media The WorkMar 6, 2025

Home Centre brings back fun fawazeers in Your Ramadan Answered campaign

Daredevil: Born Again

Creative Featured Media The WorkMar 5, 2025

Shantelle Nagarajan

Disney+ brings ‘Hell’s Kitchen’ to Dubai with Daredevil: Born Again premiere event

Ducab Ramadan campaign Abu Dhabi TV

Advertising Creative Digital Editors' Picks Featured Marketing Media The WorkMar 5, 2025

Ducab Ramadan TVC shows products that silently power memories

McDonald's UAE Drop the Crunch campaign

Advertising Creative Digital Featured Marketing Media The WorkMar 4, 2025

McDonald’s campaign turns Crunch songs into currency for a McCrispy

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