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Digital Essays 2021: Democratising digital advertising with first-party cookies and retail media, by ArabyAds’ Gulrez Alam

Digital Essays 2021: Merging the realms of humans and technology, Boopin’s Toseef Butt

Digital Essays 2021: Watch closely – The evolution of linear TV, by The TechVantage’s Natasha Van As

Digital Essays 2021: Stop planning for social media as we know it, by OMD’s Terry Mo

THE WORK

Raising Cane's

Raising Cane’s celebrates speed with humour-filled digital shorts

Advertising Commercials Creative Digital Digital Featured Marketing Media The WorkJul 17, 2025

Platformance, Mindshare KSA drive app-led growth for Nova Water KSA

enchanteur

Advertising Creative Featured Marketing The WorkJul 16, 2025

Shantelle Nagarajan

Enchanteur enchants with elegance in latest TVC

Horizon FCB leaned into the Squid Game theme at the 'perfectly balanced time' to bring the client's bold vision to life– after Squid Game’s third season dropped, and the show garnered more than 190 million viewers.

Advertising Creative Digital Digital Featured Marketing Media Social The Work VideoJul 15, 2025

Lipton, Horizon FCB unveil ‘perfectly balanced’ Squid Game-inspired campaign

Ahmed Seddiqi

Advertising Creative Digital Featured Marketing Media The WorkJul 14, 2025

Ahmed Seddiqi, Create collab for 75th anniversary campaign, brand refresh

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