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Key insights on YouTube advertising from industry leaders

Pomellato 2025 campaign

Pomellato to ‘reconnect with its brand DNA’ in 2025 campaign

Attention research

Arabic attention research challenges conventional wisdom on ad measurement

Ramzy Abouchacra, President - Media Practice, dentsu MENA

The MENA Power List 2024: Why attention is the currency of today, by denstu MENA’s Ramzy Abouchacra

Unilever splits media account across six rival agencies in global review

AI gatekeepers clones shopping decisions dentsu report

UAE, KSA consumers want AI clones to vet ads, shop for them by 2035

Cannes Lions UAE

UAE breaks into Top 10 of Cannes Lions regional rankings

Impact BBDO Child Wedding Cards

Dentsu, Impact BBDO lift Grands Prix of the Year at Mad Stars 2024

Rabah Assaf, Managing Director - MENA, Influencer on the impact of creators in destination marketing

Influencer appoints Managing Director to lead MENA operations

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THE WORK

STC shifts narrative around the Saudi lost generation

Featured Media The Work VideoNov 15, 2024

Nissan Patrol campaign makes a callback to its heritage

Advertising Creative Featured Marketing The WorkNov 13, 2024

Shantelle Nagarajan

‘Zero-cost’ campaign boosts tourism to Comoros

Advertising Featured News The WorkNov 11, 2024

Shantelle Nagarajan

Bayut showcases real estate agents with TruBroker campaign

Digital Digital Featured The WorkNov 11, 2024

Squatwolf kicks off Dubai store with squat challenges and activations

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Squatwolf kicks off Dubai store with squat challenges and activations

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Key insights on YouTube advertising from industry leaders

Nov 4, 2024

The latest in UAE’s AI wave: Nukta an AI-enabled digital content platform

Nov 6, 2024

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