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Snapchat dentsu study

Does Snap hold attention, boost recall, lift brand choice in Saudi Arabia?

Dubai Lynx

Jury presidents for 2025 Dubai Lynx Awards revealed

Key insights on YouTube advertising from industry leaders

Pomellato 2025 campaign

Pomellato to ‘reconnect with its brand DNA’ in 2025 campaign

Attention research

Arabic attention research challenges conventional wisdom on ad measurement

Ramzy Abouchacra, President - Media Practice, dentsu MENA

The MENA Power List 2024: Why attention is the currency of today, by denstu MENA’s Ramzy Abouchacra

Unilever splits media account across six rival agencies in global review

AI gatekeepers clones shopping decisions dentsu report

UAE, KSA consumers want AI clones to vet ads, shop for them by 2035

Cannes Lions UAE

UAE breaks into Top 10 of Cannes Lions regional rankings

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THE WORK

Riyadh Season drops ‘Obsession’ trailer for Usyk vs Fury rematch

Starbucks Taste the Season

Advertising Creative Digital Featured Marketing Social Media The WorkDec 19, 2024

Starbucks campaign celebrates start of holiday season and outdoor fun

Pizza Hut Lays

Advertising Creative Digital Featured Marketing Social Media The WorkDec 18, 2024

Pizza Hut, Lay’s partner with Publicis for ‘Crunching Great’ campaign

mangrove restoration

Digital Featured Marketing The WorkDec 17, 2024

Shop to Save: Unilever’s sustainability campaign

KitKat Auto Reply Break

Advertising Creative Digital Editors' Picks Featured Marketing The WorkDec 17, 2024

KitKat customises OOO emails for those clocking out over the holidays

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Snap Case Study – Level SHoes

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Dubai Lynx – A year-round platform for progress

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Nov 20, 2024

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