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CMOs call for focus on customer experience

CMOs sound a clarion call to get back to the fundamentals

Kirsty Sharman, Founder of Referral Factory on marketing ROI

Marketing approaches delivering top ROI in 2024

Revolutionising retargeting: Get more with zero risk and second-to-none service

OOH Guide 2022: Adding up – by Ipsos’s Andre Youssef

How much closer can brands get to customers? – by Virgin Mobile’s Rob Beswick

A packed treasure chest and an empty toolbox, by Fusion 5’s Natale Panella

Anavizio to bring Pulsar’s audience intelligence capabilities to the Middle East

Ramadan 2020: Top tips on how brands can connect with customers, by Facebook’s Ahmed Hafez Younis

THE WORK

E& Neo Home Plus

e&, Big Kahuna Films and Saatchi & Saatchi unveil AI-crafted campaign

Advertising Creative Digital Editors' Picks Featured Marketing Social Media Special Feature The WorkDec 20, 2024

Behind-the-scenes of Dubai’s stellar sports season integrated campaign

TallyPrime campaign

Advertising Creative Digital Featured Marketing The WorkDec 20, 2024

Tally Solutions, Great Mountain Picturehouse create ‘Perfectly Simple’ campaign

Al Habtoor Motors Mitsubishi Outlander

Advertising Creative Digital Editors' Picks Featured Marketing Social Media The WorkDec 20, 2024

Mitsubishi Outlander turns into storyteller narrating ‘poetry in motion’ for Eid Al Etihad

Creative Featured The Work Video Video & AudioDec 19, 2024

Riyadh Season drops ‘Obsession’ trailer for Usyk vs Fury rematch

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Dubai Lynx – A year-round platform for progress

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