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Wassim Mneimneh, Managing Director, MiQ MENAT on the future of the cookie world

Two months after Chrome’s cookie U-turn: what’s next for privacy, identity, and online ads?

Drop that cookie – by Total Media Ventures and Smartifai’s Halyna Salame

Adform and Digiseg Announce Exclusive Partnership in Saudi Arabia

Age of consent, Havas Media’s David Do Rosario

Liquid expectations, by Accenture Interactive’s TJ Lightwala

Will contextual targeting replace cookies in a privacy-centric world? By Dynadmic’s Céline Gauthier

What The FLoC? By MMPWW’s Nader Bitar

AdColony analyses Apple’s iOS 14 consumer privacy updates

It’s Groundhog Day in the ad tech world, by MMPWW’s Ayman Haydar

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THE WORK

E& Neo Home Plus

e&, Big Kahuna FIlms and Saatchi & Saatchi unveil AI-crafted campaign

Advertising Creative Digital Editors' Picks Featured Marketing Social Media Special Feature The WorkDec 20, 2024

Behind-the-scenes of Dubai’s stellar sports season integrated campaign

TallyPrime campaign

Advertising Creative Digital Featured Marketing The WorkDec 20, 2024

Tally Solutions, Great Mountain Picturehouse create ‘Perfectly Simple’ campaign

Al Habtoor Motors Mitsubishi Outlander

Advertising Creative Digital Editors' Picks Featured Marketing Social Media The WorkDec 20, 2024

Mitsubishi Outlander turns into storyteller narrating ‘poetry in motion’ for Eid Al Etihad

Creative Featured The Work Video Video & AudioDec 19, 2024

Riyadh Season drops ‘Obsession’ trailer for Usyk vs Fury rematch

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