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By Zara Kennedy, Vice President of Rotaract Club of Dubai Cosmopolitan, and Junior Account Manager, Katch International on prompting and engineering AI

Stop prompting, start engineering: Why Yann LeCun is right and your agency is wrong

Platformance, Mindshare KSA drive app-led growth for Nova Water KSA

Data privacy versus convenience: The delicate digital balance

Dentsu Media Exchange programmatic CTV marketplace

Dentsu launches programmatic CTV Marketplace responding to viewer behaviour

Elevision DIFC

Elevision, VIOOH partner to power smarter DOOH buying in the UAE, UK

Terry Kane, Managing Director - Middle East & Africa, The Trade Desk talks about the need for data-driven programmatic advertising in luxury retail

Reimagining programmatic advertising in luxury retail

Programmatic Fixed Buying Model Shapes the Future of Advertising, by JGroup’s Imad Jomaa

THE WORK

Heinz Ketchup

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

Indian Motorcycle

Advertising Creative Featured Marketing The WorkNov 28, 2025

Shantelle Nagarajan

Indian Motorcycle KSA, Al Jazirah Vehicles teach bikers a new language for prostate cancer awareness

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