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Top trends for consumer brands to watch in 2023 – by MoEngage’s Raviteja Dodda

Moov-ing into the subscription model – by Al Futtaim Automotive’s Katib BelKhodja

Digital Essays 2022: Consumers want meaningful conversations with brands – by Digitas’ Tony Wazen

OOH Guide 2022: Playing catch-up – by Intiative’s Safwat Abdulkhalek

DMS research: 71 per cent fans check out football post-match online content

Ahmed Al Sahhaf, CEO of MBC Media Solutions

Power Essays 2022: Be where the content is – by MMS’ Ahmed Al Sahhaf

Manja Kurzak, Group Creative Director Experience, Publicis Sapient

Power Essays 2022: The humanity behind smart and predictive experiences – by Publicis Sapient’s Manja Kurzak

Charney Magri chief sustainability officer Do Epic Good

How Green? – by Do Epic Good’s Charney Magri

Gfk reveals Consumer trends focused study

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Page 2 of 4

THE WORK

E& Neo Home Plus

e&, Big Kahuna Films and Saatchi & Saatchi unveil AI-crafted campaign

Advertising Creative Digital Editors' Picks Featured Marketing Social Media Special Feature The WorkDec 20, 2024

Behind-the-scenes of the stellar Dubai Sports Season integrated campaign

TallyPrime campaign

Advertising Creative Digital Featured Marketing The WorkDec 20, 2024

Tally Solutions, Great Mountain Picturehouse create ‘Perfectly Simple’ campaign

Al Habtoor Motors Mitsubishi Outlander

Advertising Creative Digital Editors' Picks Featured Marketing Social Media The WorkDec 20, 2024

Mitsubishi Outlander turns into storyteller narrating ‘poetry in motion’ for Eid Al Etihad

Creative Featured The Work Video Video & AudioDec 19, 2024

Riyadh Season drops ‘Obsession’ trailer for Usyk vs Fury rematch

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