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kids supermarket

Majid Al Futtaim launches Bright Bites: World’s first supermarket for kids

gaming du

Power League Gaming and du partner to bring esports to retail

4 key strategies to engage consumers this Ramadan – by Pivotroots’ Mohamed Junaid

E-commerce: Let’s get phygital – by Like Digital’s Karl Escritt

Mall of the Emirates launches digital concierge service

Matthew Horobin, partner and head of strategy, Bond

Analogue essentials of digital transformation – by Bond’s Matthew Horobin

Staying power, by Mindshare’s Robin Phillips

THE WORK

Heinz Ketchup

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

Indian Motorcycle

Advertising Creative Featured Marketing The WorkNov 28, 2025

Shantelle Nagarajan

Indian Motorcycle KSA, Al Jazirah Vehicles teach bikers a new language for prostate cancer awareness

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