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Peak shopping season: What do consumers want? Biggest challenge for MENA brands?

Bianca Zenkel, Regional Director of Field Marketing, Salesforce Middle East on agentic AI in marketing

How agentic AI is transforming marketing and driving ROI

$Leaders from Arabian Automobiles Company, Petromin Corporation, TBWA\RAAD, Socialize/We Are Social and Cicero & Bernay explore how AI influencers are shaping a new era of authentic and relatable marketing.$

Do AI influencers resonate?

streaming

Campaign’s Do Good Issue: The rise of sustainable media

Charney Magri, Co-Founder and Chief Sustainability Officer, Do Epic Good

Campaign’s Do Good Issue: Sustainability is profitable

Professor Paul J Hopkinson

Activating purpose – by Heriot-Watt’s Paul Hopkinson

THE WORK

Heinz Ketchup

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

Indian Motorcycle

Advertising Creative Featured Marketing The WorkNov 28, 2025

Shantelle Nagarajan

Indian Motorcycle KSA, Al Jazirah Vehicles teach bikers a new language for prostate cancer awareness

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