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Nick Walsh, Founder, Migrate

Nick Walsh leaves WPP after 20 years, launches Migrate to aid indy agencies

Sherry White, Director of Marketing & Communications, Waldorf Astoria DIFC

Interview: Waldorf Astoria DIFC’s Sherry White shares ‘what works’ in hospitality marketing

marketers data

48 per cent of Middle East marketers share concerns about data privacy

Omnichannel advertising

Omnichannel ads 1.5x↑ persuasive, drive 1.9x↑ brand affinity than multichannel

$Global vs local From right, Razmik Kalaidjan, Regional Managing Director of Boopin; Dan Leach, Managing Director for Saudi Arabia at TBWA\RAAD; and Campaign Middle East Editor Anup Oommen share the Spotlight Stage for the Local Agency vs Global Agency debate at Athar.$

Global vs local: The big debate

Tarek Esper, Managing Director, SOCIALEYEZ

SOCIALEYEZ’s Tarek Esper discusses ‘The Art of No Matter What’

Going beyond ‘advertising’: The case for quality productions

The role of real connections in KSA

Canon Billboard

World Photography Day: “Beyond a 1,000 words without uttering one”

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THE WORK

Cristiano Ronaldo AROYA Cruises

Cristiano Ronaldo, Georgina Rodríguez say ‘Yalla, AROYA Cruises’ in new campaign

Jumeirah Marsa Al Arab

Advertising Creative Digital Featured Marketing Media The WorkApr 10, 2025

Jumeirah Marsa Al Arab launch by AKQA highlights ‘transformative luxury’

Advertising Creative Digital Featured Marketing Media The WorkApr 10, 2025

Cheetle-covered fingers? BBDO’s Cheetos Pants double up as a towel

Creative Featured The Work VideoApr 9, 2025

ItsHerWay launches campaign to spark policy change on miscarriage leave in UAE

Not for the First Date

Advertising Creative Digital Featured The WorkApr 9, 2025

McDonald’s UAE leans into everyday moments for ‘Not for the First Date’ campaign

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Cristiano Ronaldo, Georgina Rodríguez say ‘Yalla, AROYA Cruises’ in new campaign

Apr 10, 2025

Do consumers trust brands’ purpose-driven goals?

Nov 20, 2024

Campaign’s Digital Faces to Watch 2025

Apr 7, 2025

SRMG launches SRMG Media Solutions

Apr 9, 2025

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