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Brenda Kassir, Strategy Director, Cheil MEA

The evolution of fandom and how to nurture a fan base for brand loyalty

If it’s not human, it’s not strategy

All the MENA winners from Cannes Lions 2024

Sweetwater MEA welcomes Claus Adams as Advisory Board Member

How retail media impacts the retail brand experience

Putting the human experience into experiential marketing and events

Marketing Game Changers 2022: Volkswagen‘s Anja Petrovski

Samsung x TikTok: the power of deep engagement

Cheil and Houbara collaborate for Volkswagen and Disney latest campaign

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THE WORK

$TBWA\Raad The Unlicensed Protest campaign$

The Unlicensed Protest: license plates in Lebanon turn into a campaign for reform

Rexona ‿and us SAFF Saudi Women's National Footbal Team We're Coming campaign

Advertising Creative Digital Featured Marketing Media The WorkJan 31, 2025

Rexona, ‿and us highlight ‘unstoppable spirit’ of Saudi women’s football team

Creative Digital Digital Featured Social The WorkJan 29, 2025

HungerStation turns food posts into a menu through ‘Social Feed’

$KFC Bribe Bucket Call of Duty TBWA\Raad Proximity Chat$

Advertising Creative Digital Editors' Picks Featured Marketing Media Social Media The WorkJan 29, 2025

Call of Duty gamers use KFC ‘Bribe Bucket’ to barter for mercy

Advertising Creative Digital Featured Marketing Media Social Media The WorkJan 27, 2025

adidas says ‘You Got This’ to those who need to hear it in 2025

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Medialinks to highlight MENA’s mobile app growth strategies at Affiliate World Dubai 2025

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Do consumers trust brands’ purpose-driven goals?

Nov 20, 2024

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