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Majed Al Suwaidi, Senior Vice President of Dubai Media City at TECOM Group PJSC discusses AI

AI is transforming how – not what – content is created

Shishir digital marketing strategies

From speculation to solutions: AI digital marketing strategies

Marketers in a sea of flux

“Golden insights” for marketers trying to float in a sea of flux

Navigating the ethical landscape of AI-driven content creation

Balancing technology and the human touch in customer experience

Chat’s the way to do it – by Viafone Technologies’ Souffiane Houti

THE WORK

E& Neo Home Plus

e&, Big Kahuna Films and Saatchi & Saatchi unveil AI-crafted campaign

Advertising Creative Digital Editors' Picks Featured Marketing Social Media Special Feature The WorkDec 20, 2024

Behind-the-scenes of Dubai’s stellar sports season integrated campaign

TallyPrime campaign

Advertising Creative Digital Featured Marketing The WorkDec 20, 2024

Tally Solutions, Great Mountain Picturehouse create ‘Perfectly Simple’ campaign

Al Habtoor Motors Mitsubishi Outlander

Advertising Creative Digital Editors' Picks Featured Marketing Social Media The WorkDec 20, 2024

Mitsubishi Outlander turns into storyteller narrating ‘poetry in motion’ for Eid Al Etihad

Creative Featured The Work Video Video & AudioDec 19, 2024

Riyadh Season drops ‘Obsession’ trailer for Usyk vs Fury rematch

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Carlsberg taps M&C Saatchi Middle East for strategic and creative services

Nov 27, 2024

Do consumers trust brands’ purpose-driven goals?

Nov 20, 2024

UAE’s Tales & Heads joins forces with UK reputation firm REKT Partners

Nov 20, 2024

Dubai Lynx – A year-round platform for progress

Oct 14, 2024

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