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Shot on iPhone commercial success

Keys to commercial success from Cannes Creative Effectiveness Lions winners

Lions

Cannes Lions 2025: The not-so-quiet power of authenticity

club

Cannes Lions 2025: Natalie Shardan shares insights from the jury room

Khaled AlShehhi, Executive Director of Marketing and Communication, UAE Government Media Office on his thoughts as a Cannes Lions jury member

Cannes Lions 2025: Evidence-based, coalition-built, transparent and human

From left, Enir Williams, Group Managing Director at Four Agency Worldwide; Ian Fairservice, Chairman, Athar Festival and Managing Partner and Group Editor-in-Chief, Motivate Media Group; Jane Asscher, CEO, 23red and VP, frog UK, part of Capgemini Invent; Mark Wilson, Executive Producer, Chrome Productions; Mohamed Al Ayed, Vice Chairman, Athar Festival and CEO, TRACCS; Jason Foo, CEO, BBD Perfect Storm; Nik Windsor, Director, Bandstand; Faisal Aleisawi, Managing Director, Digitect; Aisling Conlon, International Director for UK Advertising, Advertising Association; Rayyan Aoun, Chief Creative Officer, BigTime Creative Shop; Anup Oommen, Editor, Campaign Middle East; Kiran Jay Haslam, CMO, Diriyah Company; and James Shoreland, Chief Executive Officer, VCCP Media. UK Advertising at Cannes Lions 2025.

UK Advertising and Athar Festival at Cannes Lions: Bridging markets, building creativity

Déjà Vu’s Manasvi Gosalia shares what it takes to be a guardian of craft, an advocate for authentic impact, and as an arbiter of ideas.

Humour, humanity and hard-earned impact

From Cannes Lions 2025, Livingroom Dubai’s Vela weighs in on blending business results with social impact.

Creativity and clients at Cannes Lions 2025

Cannes Lions 2025

The comprehensive Cannes Lions wrapup

Cannes issue

Hot off the press: Campaign Middle East’s Cannes Lions 2025 magazine hits stands

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THE WORK

Heinz Ketchup

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

Indian Motorcycle

Advertising Creative Featured Marketing The WorkNov 28, 2025

Shantelle Nagarajan

Indian Motorcycle KSA, Al Jazirah Vehicles teach bikers a new language for prostate cancer awareness

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